What elements needed to make a succesful advertising campaign? In my opinion there are three elements to make successful advertisement, good concept, neat execution and clever copy writing.

Sometimes an advertisement only need a good copy writing and typography to send the message without any image included. So, what is typography and why it is one of the element of successful advertising?

Typography is the art and techniques of arranging type, type design, and modifying type glyphs. Type glyphs created and modified using a variety of illustration techniques.

From my experience before the digital era, typography is about selection of typefaces, point size, line length, leading (line spacing) and letter spacing, like on the sample above.

The modern era of digital typography, where we have the power to digitized the font type with a specific software, typography is taking further step as one of the important part in advertising.

Below are my selected advertisements from adverbox.com website, with great use of typography that makes the important part from the whole concept. Click on the image for the bigger size.

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This entry was posted on Saturday, July 5th, 2008 at 6:18 pm and is filed under Advertisement, Art, Design, Digital World, Featured. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.