Design Museum and Swarovski host talk for Digital Crystal Exhibition
For generations, the tradition of commissioning design has been a driving force for creative excellence, technical innovation and the realisation of noncommercially led ideas.
Be it a medieval court, an Italian Renaissance family or a contemporary business, the motivations behind the patron/artisan relationship are sometimes constant but also influenced by the cultural conditions of their time. What questions should be asked to analyse and understand the impact and purpose of commissioning today?
Design Museum director Deyan Sudjic will ask Nadja Swarovski and three of the designers featured in Digital Crystal: Swarovski about their experience and understanding of this exhibition of commissioned works. Confirmed speakers include: Nadja Swarovski, Suzanne Trocme, Maarten Baas, Paul Cocksedge and Hilda Helstrom.
Swarovski is one of the major supporters of the new Design Museum, due to open in 2015. The donation will create a world-class learning centre for design, enabling the museum to expand and enrich its learning provision threefold through an inspiring design-led education programme for schools, colleges and universities, families, young people, adult learners and professional designers.
The Swarovski story began in 1895 when Daniel Swarovski invented a machine for cutting and polishing crystal. This machine not only revolutionized jewellery manufacturing, it has inspired the worlds of art, design, fashion and cinema for over a hundred years. Today Swarovski is the world’s leading producer of precision-cut crystal and gemstones and operates nearly 2,000 retail outlets in over 120 countries.
The company has a rich history of working with internationally acclaimed designers including Coco Chanel, Yves Saint Laurent and Christian Dior. Swarovski has built on this heritage by implementing a series of visionary design initiatives which have transformed the company’s image, turning crystal into a much desired component in the creative industries.
Swarovski is committed to supporting and celebrating design and the arts by collaborating with both established and emerging designers – including Karl Lagerfeld, Christian Lacroix, Shaun Lean, Tom Dixon, John Pawson, Zaha Hadid, Mary Katrantzou, Marios Schwab, Erdem and Giles Deacon – challenging them to push the boundaries of crystal use across fashion, jewellery, stage and screen, art, architecture and design.
DIGITAL CRYSTAL AND THE COMMISSIONING PROCESS
MONDAY 5 NOVEMBER, 7:30PM
London SE1 2YD
Photographer Luke Hayes
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