Promos, the special agency of the Chamber of Commerce of Milan and and Regione Lombardia is proud to present “Living: The Italian House in Soho”, an event that displays over 150 objects produced by more than 30 companies.

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This event was to give the opportunity to some of the prestigious Lombardy enterprises to present their products, collected and proposed according to a narrative arrangement of the traditional Italian house, which including:

  • Kitchen and dinning room
  • Living room and outside door
  • Office and entertain room
  • Bathroom and Spa
  • Bedroom

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From a technical workshops to film reviews and presentation from the companies, “Living: The Italian House in Soho” will become the center of gravity for the Italian design in New York. Seminars and film screenings start at 6PM.

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Among the world’s well known companies and designers that will be participating on the event are Antidiva, Artemide, Bernini, Enrico Pellizzoni, Mobilform, Progetti, Rosetti Light, XAM and Youniqie. Film reviews will also screening the work from Bernardo Bertolucci.

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LIVING: The Italian House in Soho
October 28th – December 20th, 2008
172 Mercer St, New York
NY 10012

Special Seminars

Tuesday, November 4th
Turn on the Lights!
Moderated by Michael Cannell, Editor in Chief of Homefront L.A.

Tuesday, November 11:
Visions, Materials and New Trends to Live in the Future
Moderated by Dr. Andrew Dent of Material Connexion

Tuesday, November 18:
Feeding the Body and Soul
Moderated by: Mark McMenamin, Senior Editor of Interior Design Magazine

Tuesday, December 2:
Sustainability: Italian Style
Moderated by: Susan Szenasy, Editor-in-Chief of Metropolis Magazine

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Film Screenings

Wednesday, November 5
La Cena Per Farli Consoscere
Directed by Pupi Avati

Wednesday, November 12
Per Sempre (For Always)
Directed by Alessandro Di Robilant

Wednesday, November 19
La Stanza Del Figlio (The Son’s Room)
Directed by Nanni Moretti

Wednesday, November 26
Lo Ballo da Sola (Stealing Beauty)
Directed by Bernardo Bertolucci

Wednesday, December 3
Chimera
Directed by Pappi Corsicato

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