As the world famous for its precision timepieces watch, TAG Heuer 360 has launched its first museum dedicated to their unique collection in the 150 year history of the brand.

The museum is located on the ground floor of the company’s new headquarters in La Chaux-de-Fonds, Switzerland, and was conceived and realized by Eric Carlson and his Paris-based architecture studio CARBONDALE, in collaboration with “dUCKS Scéno”.

Visitors of the museum can see the contemplate history of TAG Heuer unfolding around them. Inspired by the intriguingly inaccessible space between the dial and the crystal glass, the museum’ spatial layers will bring the visitors to steeped in both mystery and science articulated by the 3 major elements that together define the singular 200 square meter Museum.

Below are some of the incredible collections of TAG Heuer watches from their earlier days until their latest 2008 Calibre 360 that can be seen at the museum.

Source and image credits: Tag Heuer 360 Virtual Museum.

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This entry was posted on Sunday, September 28th, 2008 at 6:48 am and is filed under Exhibition, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.