The new H&M shop in Barcelona by Estudio Mariscal
A design project by Estudio Mariscal that aimed at creating excitement among the customers that go into the shop, buying clothes and also to be shopping in a pleasant, comfortable, unique place.
To make sure that the area is the setting for a pleasant and fun-filled experience, the clothes should find their own place, that the distribution of the shop should order the exhibition of the clothes and the routes. Design at the service of the shop’s activity, never the other way round.
The new H&M shop is found in the most commercial street of Barcelona, Portal de l’Àngel, in the building which was, until recently, the head office of the company Catalana de Gas.
The original building, which is listed, is a vestige of the bourgeois architecture from the end of the 19th century, and is the work of Domènech Estapà, an architect who was opposed to the Modernista movement and more inclined towards a neo-classical style.
The change of use of the building was another conditioning factor for the project. We converted an area destined to be the offices of an important company into a modern clothes shop aimed, mainly, at young people, lovers of the latest trends.
This meant approaching the project by trying to conciliate the “old” with the “new”. A remorse, bourgeois, baroque dialogue with a pop, modern, contemporary style.
Estudio Mariscal used pieces of puzzles to achieve an open design, which creates disparate situations that resolve, invade or colonise each corner of the space. To create furniture that responds to this modular need, the used of metal that is superimposed make a contrasts with the original wood and stone.
In addition to the interior design and the design of the furniture, Estudio Mariscal was also responsible for the lighting and its image and communication.
Technical Specifications
Promoter: H&M, Hennes & Mauritz
Surface area: 1,720 m2
Realisation: 2008
Constructor: Dula Bau
Commercial fittings: Dula Ibérica
Structure: nb35
Technical architecture and fittings: MC Arquitectura e Ingeniería
LEDs supply: BARCO
LEDs installation and assembly: SONO
Lighting: iGuzzini
Restoration: Artecc
Aluminium steps: Alcan
Continuous flooring: Pavindus
Furnishings
Personal shopper area: Guitarra chair, designed by J. Mariscal for Uno Design
Stone-Wool carpet by: Nani Marquina and Constanza Lamp by Luceplan
Public room: 3 Zodiac sofa, designed by J. Mariscal for Uno Design
Shop area: Guitarra stools and seats
Changing rooms: Stools designed by Estudio Mariscal for H&M
Sculpture: Pere Casanova sculpture workshop
Estudio Mariscal
Pellaires 30-38 08019
Barcelona
P. +34 933 036 940
F. +34 932 662 244
www.mariscal.com
Photography by: Rafael Vargas
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